With Apple's release of the iOS 14.5 update comes the much anticipated roll out of App Tracking Transparency (ATT), which requires developers to disclose their privacy practices within the App Store while simultaneously allowing users to opt out of data sharing (via their IDFA) on a per-app basis.

The second change, not previously announced, requires a single button option when requesting access to location data prior to the iOS prompt.

Folks will finally have the ability to opt-out of all those pop-up ads that were blasted at them by marketers and studies show that over 95% of all users will be opting out, which also blocks location based advertising.

Apple was first and Android will follow shortly. Location based marketing and information tracking is now optional for the consumer and guess what, virtually everyone will be opting out.